Today, my mother showed me an article she read in a local newspaper. It was about Linux, free software, and how students from a private university (probably the biggest private university here) were using FLOSS.
The article mentioned the benefits of FLOSS in educational contexts and how those students were using GIMP, LibreOffice, and Linux, of course.
I still recall that, four years ago, if anyone mentioned Linux, all people would ask "What's that?". To the dismal of some company in Redmond, more and more people are getting to know about Free Software and its advantages. Why cracking a video player if you have tools like VLC right there to take care of all your video playing needs?
It seems that the strongest weapon of privative software against FLOSS, that is, making it invisible, is working less and less each year.
Soon, most people will know about FLOSS and they will realize they do have choices.