Nobody can deny it: many articles have been written about why GNU/Linux didn't make it, hasn't made it, and will never make it on the desktop. If there were another time dimension besides past, present, and future, we would probably see articles explaining why Tux does not work in there, either.
Many reasons have been given: Linux is too stiff/ too flexible; Linux is too ugly/too beautiful; Linux is too weak/too powerful; Linux is too outdated/too ahead of our times; Linux is too cheap/ too expensive (yes! some people even have the guts to say this!); Linux is too fragmented (fragmentation: the quality of dazzling users with choices), too exotic, too dangerous (kids! don't try Linux at home!), too difficult to learn, has weird application names; is linked to communism, anarchy and to the devil. Does Satan use Satanic Linux?
Also, many strategies have been offered to make Tux popular. Among them, we can list reducing the list of options and choices, dumbing interfaces down, making aggressive campaigns, boycotting OEMs, killing Richard Stallman, making lots of viruses for Linux so that potential migrants may feel at home, and many many more.
However, these strategies, although useful, never reach the essence of the problem.
And what is the core of the problem anyway?
Is it the ugly GNU/Linux name? Should we get rid of the GNU? That would be a terrible idea: exotic animals are fashionable. Besides, it makes Linux look greener...more in touch with nature.
So, what is it?
It's so simple and evident that all eyes miss it. The core of the problem is that Linux is Free Software (free as in freedom and free as in free cookies). Businesses do not want to do business with Tux (true, Red Hat is one of the crazy ones who dared) because Tux is a free penguin. Nobody wants a free penguin in the office!
Thus, to make Linux popular, Linux should be totally restrained, locked up, forbidden, wiped out of the map. If people realize that the penguin that was beside them all this time suddenly disappears, they will feel curious about it even though they were never interested when it was with them. Those who never cared, instead of smiling happily, would be the first ones to run everywhere looking for the penguin, now gone with the wind.
The disappearance of Linux would cause a terrible envy frenzy, too. Whoever had Linux available would be bombarded with requests for copies and installations just because this person possesses something that the others never grabbed when they had the chance! That's human nature at its best!
It's very sad, though, that nobody will have the wits, guts, and economic power to recognize the genius of this simple idea and try it...thus, no individual will ever try to ban Linux...
Wait! There is still hope! Did anybody say "Unified Extensively Firmware Interface", and "secure boot enabled by default"?
Yeah! Tux will be popular after all!