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Last week, my university approved the use of open source software officially and adopted Open Document Format (ODF) as its standard. The TV news even covered the decision!
Yesterday, two ex-students greeted me with the words "Professor, we need Linux!" and one of them offered to leave her laptop with me to get it fueled by Tux as soon as possible.
Today, another professor told me that he has been looking for vendors who offer PCs with Linux pre-installed in my country.
Slowly, more people will get the chance to try different tech-related options...with a bit of luck, they might even realize that their freedom has been restricted and a number of them may want to take it back...
That would be great! The more informed individuals are, the more difficult it will be for big companies to force their customers to accept poor deals "because that's how computers work."